The Change Dude’s Blog

Moments Matter

Life is about moments. As each day passes we grind through the rigors of survival in whirlwind of activity. But every once in a while, there’s a moment we remember that stays with us forever. That first meeting with the love of your life, the birth of your first child, first day of your first real job, I could go on, but, those moments are real life milestones. I’m thinking about the little moments that impact us we never expected.

Back in the stone ages, when I was flying jets for a living in the Air Force every day, we would have these monthly safety meetings. One time there was a video produced by a Navy flight surgeon. The Doc was walking through the psychology of why Navy pilots either continue their careers or move on. A moment was the answer. One moment during a cruise after weeks of drudgery the flyer would have an experience of wonder and excitement. That moment, that one moment, would validate the reason for staying with the grind, being away from home for extended periods, living in tight quarters and landing on a moving stamp in the middle of the ocean. One little moment.

Think about how moments sneak up on us. In our personal lives they happen all the time, at least to me. In business, moments can make or break an entire brand.

When I work with clients around customer journey mapping it’s essential to determine “moments of truth” where customers experience the brand in a moment that impacts their perception forever. Be intentional when designing moments of truth for you customers. Whether it’s a first impression on-line or the un-boxing moment. Make all their moments a delight.

Moments matter…a lot!

March 18, 2024 - Posted by thechangedude | Uncategorized | gratitude, life, mindfulness, personal-growth, present-moment